Betterment is an online investment adviser start-up company based in New York. Betterment is the largest automated investing service, helping people to better manage, safeguard, and grow their income and wealth. With Betterment’s technology, you can manage your investments as part of a customised portfolio created for your individual needs.

Financial advising and investments can be laborious for many people who are unwilling to pay a lot of money in order to hire investment advisors for financial reviews. Fintech start-ups such as Betterment have made investing accessible to the average user.

What are Fintech companies?

Financial technology, commonly known as Fintech, describes a business that aims at providing mainstream financial services with the aid of software and modern technology. Nowadays, Fintech start-ups directly contend with banks in most areas of the financial sector. Fintech reviews have shown that these start-ups are effective because they have managed to bring mainstream financial services, such as money transfers, lending, investing and payments, into the palms of our hands. You can now take advantage of the many financial services offered by Fintech companies safely, easily and effectively.

Is Betterment a successful Fintech start-up?

Unlike PayPal, TransferWise and other well-known Fintech companies, Betterment may not appeal to a very wide audience. However, it contains a number of features that make it one of the best investing applications available on the market.

Betterment offers weekly, biweekly or monthly auto-deposit options, while at the same time excess cash is promptly reinvested. Your mobile personal financial advisor offers automatic rebalancing of your portfolio and ensures minimum tax loss.

Since its launch, Betterment has had over 5 billion dollars invested. If you choose to invest with Betterment you will not be required to have a minimum balance in your bank account, nor will you encounter any withdrawal restrictions or transaction fees. These benefits make Betterment an easy and cost-effective solution for people who wish to invest their money safely and wisely.  The pricing scale of Betterment is attractive as well, charging a decreasing percentage of your investment balance, as your balance increases. Plus, Betterment has an algorithm that aims to make the most of your portfolio’s potential.